Built with Love
At Mindu, we are on a mission to help families extend the life of their kids’ pre-loved items and create a world where outgrown pieces become value, not waste.
Because kids grow fast. Really fast.
Parents are overwhelmed by the constant cycle of replacing and discarding clothes, toys, and gear as their kids quickly outgrow them. American households alone are filled with more than 272.6 million unused kids’ and baby items just sitting around.
Sound familiar?
And the planet needs a hand too.
What doesn’t find a new home ends up in landfills, incinerators, or the ocean... The toy industry produces massive amounts of plastic — 90% of toys are made of it, and 80% end up in landfills. The same goes for kids’ gear like strollers, car seats, and baby equipment. Around 20 million strollers are sold globally each year, and 95% are in landfills within just three years of purchase.
But there’s good news!
Buying secondhand reduces an item’s carbon footprint by 82%. That’s the power of reuse.
Mindu is built with busy families in mind. We combine AI-powered listings, trusted local connections, and a seamless, user-friendly experience to make selling and buying kids’ items feel effortless.
From one family to another. We make it easy to pass it on or pick it up.
Our Story
Hi, I’m Anna, and this is my goddaughter Olivia, or as I like to call her, Mindu. I gave her this nickname when she was a baby, inspired by the Portuguese word for peanut, amendoim, which I lovingly shortened to Mindu.
I’ve always been passionate about sustainability. After working in the fashion industry and seeing how much waste and overproduction it created, I became a big advocate for secondhand. I scoured thrift shops, online stores, and garage sales for quality pieces that deserved a second life. For over a decade, around 80% of my closet and furniture has been pre-loved. But when I looked for similar options for kids, I was surprised by how limited the choices were.
After years in consulting and at Google, I decided it was time to build something of my own that aligned with my values: a marketplace that’s simple, thoughtful, and built specifically for families. Join me in making buying and selling better for you and for the planet.
Anna Syrkis
Founder & CEO, Mindu